Tag Archives: SMART

OKRs and SMART goals: What’s the difference?

“(When) it comes to writing effective objectives, corporate officers, managers, and supervisors just have to think of the acronym SMART. Ideally speaking, each corporate, department and section objective should be: (SMART).” -George T. Doran, “There’s a S.M.A.R.T. way to write management’s goals and objectives” In November 1981, George T. Doran’s article, “There’s a S.M.A.R.T. way […]